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Senior Finance Executive

Vinay Ginotra

E-commerce Specialist | $1.5B+ Vendor Operations Expert

Transforming Financial Operations into Strategic Business Advantages

I don't just manage numbers - I architect financial systems that scale. With 7+ years navigating high-velocity e-commerce environments at Noon and Flipkart, I've mastered the art of turning complex vendor ecosystems into streamlined profit centers.

Vinay Ginotra

While others see spreadsheets, I see stories. Stories of growth, optimization, and untapped potential waiting to be unlocked.

My Professional Journey

My journey began in Delhi's competitive finance landscape, but my ambitions were always global. Today, I orchestrate financial operations spanning the Middle East and South Asia, managing vendor networks that power millions of customer transactions daily.

At Noon, I don't just process payments - I've built the financial infrastructure supporting the UAE's fastest-growing e-commerce platform. My desk sees AED 400 million flow through monthly, but my real pride comes from the zero-friction vendor relationships I've cultivated and the 30% efficiency gains in payment processing cycles.

What sets me apart? I speak three languages fluently: Finance, Technology, and Business Strategy. While my peers focus on compliance, I'm designing tomorrow's financial frameworks - combining traditional finance excellence with AI-powered insights and automation mindsets.

Beyond the Numbers

Beyond the boardroom, I'm an avid learner pursuing ACCA certification, a tech enthusiast exploring AI applications in finance, and someone who believes the best financial strategies are those that create value for all stakeholders.

Key Strengths

Six core competencies that drive exceptional results in finance operations

Vendor Ecosystem Mastery

Managing 400+ vendor relationships isn't about contracts - it's about creating partnerships. I've reduced vendor escalations by 40% through proactive communication frameworks and predictive issue resolution.

Scale & Complexity Navigation

From Flipkart's billion-dollar marketplace to Noon's regional expansion, I thrive where others feel overwhelmed. My sweet spot? High-volume, multi-currency, cross-border financial operations.

Process Architecture

I don't inherit processes - I revolutionize them. Launched Noon Minutes' financial framework from scratch, creating SOPs now used across UAE and KSA markets.

Strategic Financial Planning

Transform raw data into boardroom insights. My monthly reports don't just track performance - they predict trends, identify opportunities, and drive C-suite decisions.

Cross-Functional Leadership

Finance isn't an island. I bridge gaps between commercial, operations, and tech teams, translating financial constraints into creative business solutions.

Digital-First Mindset

While others fear automation, I embrace it. Currently implementing AI-driven reconciliation systems projected to save 15 hours weekly in manual processing.

Impact by Numbers

Quantifiable results that demonstrate leadership in finance operations

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Annual Transaction Volume ($B+)
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Global Vendor Relationships (+)
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Processing Time Reduction (%)
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Vendor Escalations Decrease (%)
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Regional Markets Launched
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Payment Accuracy Rate (%)
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Cross-functional Projects (+)

Career Journey

A progressive path from foundation building to strategic leadership in finance operations

2024-Present

Senior Finance Executive

Noon

Building Tomorrow's Financial Infrastructure

  • Architected financial processes for new business vertical launch
  • Elevated from Executive to Senior role in record time
  • Became go-to expert for complex vendor negotiations
2022-2024

Finance Executive

Flipkart

2022-2024

Mastering Scale at India's E-commerce Giant

  • Handled large-scale vendor settlements at India's largest e-commerce platform
  • Partnered with category leaders & senior finance managers to ensure smooth vendor relationships
  • Enabled faster settlement cycles, improving vendor satisfaction and supporting sales growth
2021-2022

Accounts Executive

R.K. Automobiles

Ashok Leyland Affiliate

2021-2022

Foundation Building in Financial Accounting

  • Managed company accounts, vendor invoicing, and day-to-day transaction reporting
  • Gained strong foundation in financial accounting and compliance
2019-2021

Backend Executive

Fox I Vision

2019-2021

Data Management & Reconciliation Expertise

  • Supported backend financial processes and reporting accuracy
  • Built strong data management and reconciliation skills

Skills & Expertise

Comprehensive skill set spanning finance, leadership, and technology

Core Finance

FP&A Budgeting Vendor Management Financial Reporting Reconciliation Payment Processing

Business Acumen

Cross-functional Collaboration Contract Compliance Process Optimization

Leadership & Growth

Team Coordination Stakeholder Management Process Design Business Partnership

Tech & Tools

Financial Accounting Systems Excel Advanced ERP Tools AI for Finance

Education

MBA (Operations & Finance)

Indira Gandhi National Open University

2022–2024

B.Com (Hons), Commerce

Delhi University

2018–2021

Diploma in Financial Accounting

Sharp Computers

2019

Certifications

People Management Skills
Introduction to Generative AI
Introduction to Responsible AI
Entrepreneurship Foundations

Currently pursuing ACCA certification

Let's Connect

Ready to explore how I can bring value to your organization? Let's discuss opportunities for strategic finance leadership.

What I Bring

  • 7+ years of high-velocity e-commerce finance operations
  • $150M+ monthly transaction volume management
  • Proven track record in vendor relationship optimization
  • Cross-functional leadership and process innovation

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